Sigillo di Ateneo

Two opposite thinking Directions

Design Thinking is first and foremost a continuous (hence the iterative nature) exploration process in which it is necessary for members of the team to engage in what are called Divergent and Convergent Thinking, depending on the specific stage in which they are. To explain these two concepts, respectively complementary to those of analysis and synthesis, it is appropriate to illustrate graphically which is the chonological path of a Design Thinking project.

Design Thinking, being by nature an exploratory process, involves the generation of a large number of alternatives before getting to a successful idea, and to achieve this it is necessary to adopt a divergent approach that creates many new opportunities. But the generation of a large number of alternatives would be an end in itself if we do not proceed to the convergent thinking, the purpose of which is to eliminate alternatives and make choices, which is the exact opposite of divergent thinking.